Salone del Mobile Milano Shanghai

The First Edition of Salone del Mobile.Milano Shanghai Kicks Off

18:00 November 18th, 2016 Shanghai Exhibition Centre


18th November 2016 saw the launch of the first ever edition of the Salone del Mobile.Milano Shanghai at the SEC – Shanghai Exhibition Center attended by representatives of the Italian institutions, Ivan Scalfarotto, UnderSecretary for Economic Development,members of the Italian Trade Agency ICE and institutional representatives in China in particular.


This is a “special” edition brought to the Chinese market by the international platform for creativity, design and furnishing that is the Salone del Mobile.Milano, showcasing a selection of 56 Italian companies, representing the pinnacle of Made in Italy and top quality manufacturing.


“The first edition of the Salone del Mobile.Milano Shanghai therefore marks fundamental step in developing this market. This means it is not just an event but a veritable exhibition/event, and an event within an event geared to showcasing and bringing alive the unique Italian style that is the envy of so many people around the globe, made possible by the involvement of iconic other sector brands, influencers and opinion leaders, brought together to examine and workshop ideas”, added President Roberto Snaidero.

“The Salone del Mobile stands for the excellence of Made in Italy built on creativity, taste, craftsmanship and plentiful innovation – said Ivan Scalfarotto. Bringing the Salone to Shanghai for the first time – a market with huge potential for our entrepreneurs – gives us an opportunity to promote the growth and development of our manufacturers. Aconcrete example of how the government’sactions aregeared to bolstering Made in Italy’s leadership in the design and luxury sectors.”