Salone del Mobile.Milano Shanghai

The 2nd edition of Salone del Mobile.Milano Shanghai will be held in Shanghai Exhibition Center, an extremely prestigious venue hosting top-level cultural and artistic events, on 23-25th November, 2017. 

In 2016, Salone del Mobile.Milano Shanghai made its grand debut in China, attracting 20,750 professional visitors admiring the authentic “Made in Italy” in Shanghai. The cutting-edge design and the exquisite craftsmanship amazed the Chinese audiences, whose enthusiasm far exceeded the expectations of the organizers.

In response to this great interest of the Chinese market, Salone del Mobile.Milano Shanghai comes again. 109 top Italian brands (+63% compared to last year) will showcase their best and latest products bringing together a visual feast of design.


According to their styles and product types, the participating brands will be classified into 3 different categories: 

Classic (16 brands, +24% compared to 2016) – the classic style remains its charm without being affected by the time passes by. It fully reflects the value of the traditional handicrafts as well as the art of furniture manufacturing.

Design (58 brands, 54% compared to 2016) – the brands of the design category express a sense of beauty as well as functionality of the products, representing the innovation from the internal essence to the external form.

xLux (35 brands, +92% compared to 2016) – re-explained in the contemporary era, the elegance of xLux is an artistic interpretation between the classic and modern designs. It performs very well with various vivid colors, soft materials and abundant details.

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Master Classes and SaloneSatellite will also be held during the exhibition. The Master Classes, with its three-day educational program will function as a perfect interaction between the two cultures. The Italian and international renowned architects and designers Mario Bellini, Piero Lissoni, and Giancarlo Tintori will be invited to discuss and share with prominent Chinese designers their thoughts and visions about the most cutting-edge topics in the fast-developing design industry in China and in the world.

SaloneSatellite, the show dedicated to designers under 35 years old, aims to encourage the creativity of the new Chinese generations.

Information and Services


23-25 November 2017
10.00 am – 6.00 pm


Shanghai Exhibition Centre
Entrance gate:
N.1000 Yan’an Road, Gate 0



Western Hall

Dome Hall

Central Hall

Eastern Hall



The online registration is open
until 22 November.


Exhibited Products

Furniture and home accessories, Upholstered furniture, Decorating accessories, Lighting, Kitchen furniture, Bathroom furniture and accessories, Office furniture, Home textiles, Furnishing elements and fixtures related to the home/furnishing sector