Salone del Mobile.Milano Shanghai

The 2nd edition of Salone del Mobile.Milano Shanghai closed to great acclaim, attesting to the tremendous value attributed to the quality of Italian products. 

The second edition of the Salone del Mobile.Milano Shanghai, which showcased the very best Made in Italy furnishing and design at the SEC – Shanghai Exhibition Centre – ended with an overwhelming sense of satisfaction and optimism. 

109 Italian brands filled the entire exhibition space and offered Chinese visitors three different furnishing experiences, all demonstrating the same gift for forecasting trends intelligently and far-sightedly. 


Classic (16 brands) – a timelessly fascinating category of products that fully reflect the value of artisan production and tradition. 

Design (58 brands) – products that embody functionality, innovation and a great sense of style. 

xLux (35 brands) – products that straddle classic elegance and contemporary design.

The strong presence of selected professionals from China’s first tier regions was confirmation of the power of Made in Italy to attract the greatest and fastest-growing market in the world.

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This year also marked the second edition of SaloneSatellite Shanghai, which drew in no less than 50 young Chinese designers, proving that China is a thriving hotbed of opportunities, research, ideas and experimentation.

The three Master Classes were fascinating and packed, providing an opportunity for reflection and discussion on design issues, led by prominent figures in the world of Italian architecture and design – Mario Bellini, Piero Lissoni and Giancarlo Tintori – and three equally brilliant Chinese designers – Di Zhang, Kuang Ming (Ray) Chou and Jamy Yang. The debates organised by the Salone del Mobile.Milano Shanghai media partners were no less compelling and crowded, as was the exhibition Italian Interiors from 1925 to the Present Day, demonstrating that China is increasingly attracted by and interested in Italian culture. 


Information and Services


23-25 November 2017
10.00 am – 6.00 pm


Shanghai Exhibition Centre
Entrance gate:
N.1000 Yan’an Road, Gate 0



Western Hall

Dome Hall

Central Hall

Eastern Hall



The online registration is open
until 22 November.


Exhibited Products

Furniture and home accessories, Upholstered furniture, Decorating accessories, Lighting, Kitchen furniture, Bathroom furniture and accessories, Office furniture, Home textiles, Furnishing elements and fixtures related to the home/furnishing sector