19 November - 21 November 2016

Italian Lifestyle

Salone del Mobile.Milano Shanghai held a grand design feast with the support of Ca’ del Bosco, Ducati, Ermanno Scervino, Ferrari, illy, Panerai, S.Pellegrino and JD.com


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Ca’ del Bosco is the official partner of the Salone del Mobile.Milano Shanghai.
Ca’ del Bosco is the leading producer of fine-bubbled Franciacortas. A position achieved thanks to the enthusiasm, the passion, the effort and the work that since the Seventies allowed to transform a house in a wood into a vanguard winery.
One overriding principle underpins all procedures at Ca’ del Bosco, from bunch selection to bottling. That principle is quality, or rather just one level of quality. Excellence.

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Ducati participates at the first edition of Salone del Mobile.Milano Shanghai from 19th to 21st, November 2016. The world renewed Exhibition showcases Italian design excellences and Ducati proudly represents the Italian motorcycle design.
Ducati announces the Chinese Premiere of the new XDiavel during Salone del Mobile.Milano Shanghai. With this fascinating bike Ducati enters the cruiser domain and does so in its own inimitable way, presenting a true cruiser but with all the design, technology and performance one expects from a Ducati thoroughbred. The XDiavel brings together two worlds: the cruiser world - low speeds, relaxed riding and long journeys - and the Ducati world, characterized by Italian style, refined engineering and unparalleled performance.

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Ermanno Scervino, as Italian excellence in the fashion industry, participated to the first edition of the Salone del Mobile.Milano Shanghai, that took place from November 19th to 21st at the Shanghai Exhibition Centre, a prestigious artistic-cultural location representing one of the city’s landmarks.

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Ferrari is the world's most renowned luxury sports car manufacturer based in Maranello, Italy. On March 12th 1947, the very first Ferrari, the 12-cylinder 125 S, emerged from the factory at Maranello for its maiden test-drive with Enzo Ferrari himself at the wheel. The illustrious marque has inspired unrivalled passion in the hearts of enthusiasts around the world since it's born. Ferrari is now an automotive icon and is regarded as one of the world's most powerful brands.

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Throughout the event, visitors can enjoy a moment of relaxation and take a break to taste illy’s unique blend assembled from nine different types of pure Arabica coffee. illy coffee is a masterly balance of the finest coffees South America, Central America, India, Africa and China can grow, its flavour constant in every cup, wherever it is enjoyed around the world.

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The exhibition also includes Luminor Marina collection, which is the contemporary evolution of the first great success in the history of the Panerai brand, updated today thanks to the new P.9010 automatic movement, with a power reserve of three days. The new Luminor Marina models differ in their dimensions, finish, materials and creative dial designs, but they share the functions and technical characteristics of the same movement, and all of them are developed from the Luminor 1950 case.
The highlight of this Exhibition is the live demonstration by a master watchmaker to present Swiss technology excellence by assembling and dismantling one of the Panerai in-house movements.

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S.Pellegrino, the world’s leading sparkling mineral water with a heritage of 100-plus years of Italian taste and style, was the Official Partner of the first edition of Salone del Mobile.Milano Shanghai, which took place from November 19- 21, 2016 to showcase the craftsmanship and expertise of “Made in Italy”. The sparkling mineral water that extends far beyond the fine dining scene, embodying and enhancing a lifestyle of refined taste and curiosity, was the Official Water throughout the event.

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JD.com, China’s largest internet company by revenue and the only Chinese internet company on the Fortune Global 500 list, strives to offer consumers the best online shopping experience. By offering a wide selection of authentic products at competitive prices and speedy and reliable manner, JD.com has set the standard for Chinese e-commerce.