Salone del Mobile Milano Shanghai

09 September 2016

The Red Night

"The Red Night": outstanding launch of Salone del Mobile.Milano Shanghai

"The Red Night" a vibrant gathering of the top industry players to celebrate the coming Salone del Mobile.Milano Shanghai first edition and the Italian Excellence in China.

On September 9th, 2016, The Red Night exclusive event held at the 56thfloor of K11 Art Mall in Shanghai, officially prepared with a memorable and suggestive night the first edition of Salone del Mobile.Milano Shanghai creating high expectations for the coming show in less than 2 months at the Shanghai Exhibition Center. "Red" is the color of Salone del Mobile.Milano, the leading international event for the furniture and interior design industry. Salone del Mobile.Milano Shanghai clearly made a statement by performing a very successful industry gathering in Shanghai and celebrating, in an evocative red ambience, not only Salone but also the excellence of Made in Italy. 


The Red Night was Salone del Mobile.Milano Shanghai’s tribute to the industry KOL and a major event to build solid network around the comings how in November. The event gained strong support from the Italian government, mainstream media and the industry key players. Mr. Ivan Scalfarotto, under-secretary of the Ministry of Economic Development of Italy, Mr. Ettore Francesco Sequi, Italian ambassador in China as well as Mr. Amedeo Scarpa and Mr. Claudio Pasqualucci Trade Commissioners of the Italian Trade Agency in China, attended The Red Night. More than 250 renown architects and interior designers, key furniture distributors in China, property developers and selected guests from the Chinese wealthy community gathered at 56thfloor of K11, hosted in this venue by the show strategic media partner IDEAT magazine, for this exciting ‘red-colored’ event.