Superlative manufacturing, scouting for new ideas and great masters of Italian design comprise the main ingredients of the upcoming Salone del Mobile.Milano Shanghai, from 22nd to 24th November at the SEC – Shanghai Exhibition Center.
Riding high on the success and huge interest generated by the previous editions, attended by more than 40,000 tremendously high profile visitors overall, the Salone del Mobile.Milano Shanghai is set to return with great optimism and poised to continue its constructive and profitable dialogue with the Chinese market, increasingly attracted to the creativity and original manufacturing value embodied by the event.
The protagonists of the new edition will be 119 top Italian brands (72 design brands and 47 xLux/Classico Brands) chosen to showcase their very best products for a total immersion in the beauty and quality, luxury and elegance of Made in Italy.
Right from the outset, the Salone del Mobile.Milano Shanghai has seen Federlegno Arredo Eventi and its Chinese partner VNU Exhibition Asia working very closely to make this show a well-recognized and not-to-be-missed appointment for the Chinese design, architecture and furniture-related community.
Salone del Mobile.Milano Shanghai can also still count on the support of ICE, Italian government agency which helps the economic and commercial development of Italian businesses abroad and works to promote foreign investment in Italy, in a bid to formulate a range of strategic activities to trigger the interest and participation of Chinese professionals, interior designers and journalist. Yet again great store is being set by the quality of potential visitors coming from China’s top tier regions – Shanghai, Beijing and Guangdong – and from those experiencing strong growth – such as Sichuan, Fujian, Shandong, Henan and Hubei.
In Shanghai, too, the Salone del Mobile.Milano includes a number of opportunities for the exchange of knowledge and views, with a number of didactic interventions featuring leading international designers. This year, the Master Classes, the Salone del Mobile.Milano’s now traditional opportunities for reflection and discussion, will be held by three internationally renowned Italian architects – Michele De Lucchi, Stefano Boeri and Roberto Palomba – in dialogue with equally talented Chinese designers Yung Ho Chang, Liu Yichun and Furong Chen. They are an unmissable opportunity to explore differing but synergic thoughts on the development of the design industry in China and in the world.
SaloneSatellite Shanghai, which provides another opportunity for dialogue, will be back, brimming with expectation and projects from talented designers under 35, as young Chinese designers, university and design school students showcase their projects. The top three, chosen by a jury of sectoral professionals, will receive SaloneSatellite Shanghai Awards and an invitation to take part in the 2019 edition of SaloneSatellite in Milan.
Suning Group is the main strategic partner of the Show. As not only the leading smart retailer of omni-channel and full-category operations but also a smart home solutions provider, Suning will provide diversified support and insight to furniture designers and manufacturers to jointly explore Chinese market and create intelligent, personalized solutions for local consumers home life needs.
Intesa Sanpaolo Group, was confirmed also in Shanghai as institutional partner of the Salone del Mobile.Milano 2018. Salone del Mobile.Milano Shanghai will also continue the partnership with three leading Italian food sector companies, Ca’ del Bosco, illycaffè and S.Pellegrino.
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