Salone del Mobile Milano Shanghai

13 September 2018

The Red Night 2018

On the evening of 13th September, around 400 famous architects and interior designers, real estate promoters and sectoral professionals took part in the Red Night of Salone del Mobile.Milano Shanghai at the atmospheric Cha Villa, bathed in “Salone red” light for the occasion. The guests previewed the highlights of the incoming show – 119 top Italian brands that will showcase their best and latest products from 22nd to 24th November at the SEC – Shanghai Exhibition Center, bringing together a visual feast of design.

The Red Night was attended by several Italian political delegates in China, by Salone del Mobile.Milano management and by Chinese main sponsors representatives. Among them: Michele Cecchi, General Consul of Italy in Shanghai; Massimiliano Tremiterra, ICE Trade Officer in Shanghai; Marco Sabetta, General Manager, Salone del Mobile.Milano; Andrea Vaiani, Exhibitions Director, Salone del Mobile.Milano; Marva Griffin, Founder and Curator SaloneSatellite;  Shine Lau, Vice President, VNU Exhibitions Asia; Melody Jia, Director of Strategy of Suning Holdings Group.

​During the night emotional and eye catching mime and dance choreographies were performed enchanting all the guests.

Red Night Shanghai 2018