Salone del Mobile.Milano Shanghai is an international benchmark for creativity and design, and an unparalleled showcase for Made in Italy products and the Italian Way of Living in Shanghai. This is a “special” edition brought to the Chinese market by the international platform for furnishing that is the Salone del Mobile.Milano, showcasing a selection of top Italian companies, representing the pinnacle of Made in Italy and top quality manufacturing.
It made its debut in 2016 at the SEC – Shanghai Exhibition Center providing a unique experience, with an exhibition designed to introduce the Chinese visitors to the beauty, the quality, the luxury and the elegance of the Italian Way of Living.
The Salone del Mobile.Milano Shanghai promises three days of design and luxury furniture, in the same style categories as those showcased in Milan:
Design –products that encapsulate functionality, innovation and a clear stylistic hallmark
xLux –products that are a balance of classical elegance and modern appeal.
In the same year, SaloneSatellite Shanghai made its debut as well to feature young Chinese designers under 35. The top three, chosen by a jury of sectoral professionals, receive SaloneSatellite Shanghai Awards and an invitation to take part in the following edition of SaloneSatellite in Milan.
The exhibition’s programme includes a number of opportunities for experiences, meetings and cultural exchange, with the Master Classes, an event consolidated by the Salone del Mobile.Milano, in which leading Italian and international architects share with the public their thoughts and views on hot topics concerning the development of the sector in China and in the world. The cultural offering is further boosted by a rich calendar of events organised by the Salone del Mobile.Milano Shanghai and its partners.
The fourth edition brought the very best of Italian manufacturing and design to the SEC – Shanghai Exhibition Centre, valorising the offerings from the 127 exhibiting companies, including 25 new brands, ranging over a an overall 8,000 net square meters of exhibition space, with their blend of quality, craftsmanship and technological innovation.
Every year, the organisers of the Salone – Federlegno Arredo Eventi in collaboration with the Italian Trade Agency ICE, the government body that promotes the economic and commercial development of Italian companies abroad and works to attract foreign investment in Italy, and its Chinese partner VNU Exhibitions Asia – set great store by the quality of potential visitors who come from China’s top tier regions and from those in the throes of strong growth providing increased potential for concrete business opportunities for the exhibitors and an extraordinary platform for increased visibility and success on the Chinese market, the largest and fastest growing market in the world.